At the same time, mobile carriers are seeking to add more value to their users by enabling channels to as many apps as possible. Google Play is not able to provide full distribution coverage due to various technological, economic, and political barriers. How can we help software developers reach every single Android smartphone in the world? Because of this fragmentation, the distribution of Android apps faces a number of unique challenges. Many smartphone manufacturers like Samsung, Asus, HTC, along with many newcomers, rely on the Android operating system. In comparison to other operating systems, like Apple’s iOS or Microsoft’s Windows, the Android market is very fragmented across devices.
During the 2013–2016 timeframe, has received ~890 million unique users, and topped over 1 billion successful downloads in 2015 alone.
Since 2013, Uptodown’s traffic has grown dramatically, mostly thanks to its mobile-first strategy and focus on Android.
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